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Have you ever noticed how attracted we are to brand names? Just the addition of a certain name to a product can completely alter how our minds react to it. What do these brand names conjure up in your mind? Hummer – big, strong, tough, take-it-everywhere vehicle Cadillac – “World’s best synonym for quality”, they claimed in the 50’s Kia – small, cheap transportation Yugo – complete junk! And the list goes on and on covering cars, clothes, sports equipment, perfumes – if you can think of it, the name of a product brings a mind connection in some way for us. What about churches? What are some of the code words that bring a certain connection to your mind? First, there are church “brand names” that we all know and recognize…. Catholic, Baptist, Methodist, Lutheran… those are some of the large tents that have tens of thousands of members worldwide.
Within all of these churches are code words that bring a reaction if they are mentioned. Baptism, tithing, Holy Ghost, communion, tongues, missions, marriage – all of these mean different things in different groups, of course. I’ve got a different list of code words that I think churches should talk about and consider if they are brave enough. Love. Fellowship.
Inclusion. Sin. Racism. Holiness. Elitism. Evangelism. Immigrants. Acceptance.
Sanctification. Community. Homosexuality. “For I am not ashamed of the gospel of Christ…” (Romans 1:16)
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